Objective

Red Frog Beach Island Resort is the first upscale beachfront resort in Bocas del Toro, Panama, featuring 35 rental homes, a jungle lodge, ziplining, and dining amenities. With its unique blend of Caribbean beaches, rainforest, wildlife, and luxury accommodations, the resort offers guests a distinctly immersive island experience. The goal of this project was to design a new brand identity and logo that captured the essence of Red Frog Beach, its natural beauty, adventurous spirit, and laid-back elegance. 

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The Challenge

As the creative lead, I was tasked with capturing the emotional and sensory qualities of the resort without having visited the property. Understanding its character solely through photos, stakeholder interviews, and descriptive narratives required thoughtful interpretation to distill the brand’s spirit into a compelling visual mark.

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Design Solution

Through a series of stakeholder interviews and brand strategy exercises, I defined the resort’s differentiators and distilled its brand archetype and personality. These insights informed the development of a new logo and visual identity system, rooted in nature, adventure, and understated luxury, that spoke to the unique experience Red Frog Beach offers.

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Outcome

The client enthusiastically adopted the new logo and brand identity, using it as the foundation for updated marketing materials and on-site experiences. The design helped redefine the resort’s positioning and contributed to a more cohesive and memorable guest-facing brand.