Hello! I’m Tzeitel Sorrosa, a human-centered Art Director and Designer who approaches every project through the lens of design thinking, rooted in empathy, guided by strategy, and brought to life with visual clarity. With a multi-ethnic background and a practice that blends brand storytelling, UX/UI methodology, and illustration, I translate complex ideas into design systems that are intuitive, emotionally resonant, and visually striking.

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My process is grounded in people and shaped by experiences. Whether I’m crafting a brand identity, directing creative for health and wellness campaigns, or refining a digital journey, I begin by understanding the audience—what they need, how they feel, and what will move them. That insight informs everything: the structure, the story, and the soul of the work.

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Tzstudio is my creative homebase, where I combine systems thinking with imagination to build work that connects on a deeper level and makes a lasting impact.

 

Follow me on LinkedIn or contact me.