MY NAME IS TZEITEL

Pronounced 'sa-ee-tel' or 'tz' for short. I have travelled to many places, to worlds inside and out, and my journey is just beginning. Join me in the spirit of adventure, and be amazed and delighted!


As a high-energy creative director with extensive leadership and hands-on production experience, I bring my passion and expertise to every team and project I join across a multitude of domains.

I have led diverse teams of artists, brand managers and marketing specialists, serving hospitality, personal care and high-tech industries. My latest assignment with The American Association for the Advancement of Science (AAAS) as a creative Senior Art Associate and Project Manager has given me access to some of the world's most fascinating and forward-looking fields of scientific and technical endeavors. At AAAS, I am leading the development, publication and launch of various scientific community campaigns and public affairs outreach efforts that support the organizations' long term strategy of scientific advocacy and public awareness central to its mission of serving humanity.

With broad and diverse experience gained in international assignments and work with a wide range of clients and cultures, I offer a unique and adaptive approach to creative leadership and customer relations.  I strive to harness what is best about an organization when it is at its best.

I am a professionally trained artist born in Costa Rica, raised in Ecuador, and educated at Boston College. My most valuable training, however, has come through my extensive travel, diverse areas of studies, and consistent curiosity to explore beyond the world around me. I am a proud sponsor of the MarsOne project. (Yes, one day I would like to explore Mars.)

I have a unique perspective on the fusion of arts and sciences, recognizing that the two are inextricably intertwined, and enjoy evangelizing about this interconnection as a Creativity and Innovation Instructor at UCLA Extension.

I am fluent in English, Spanish, and Italian and love memorizing Mandarin songs.

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THINGS I DO


Art Direction

20+ years obsessively practicing what I love has made me believe I might be Frida Kahlo's contemporary reincarnation.

Drawing ideas (physically + mentally)

An actively inquisitive mind is hard to stop. Questioning leads to possibilities. Possibilities lead to dreaming and producing your best work!

Inspiring others

Connecting. Sharing. Following. Leading. Life is one big treasure of valuable ideas that need to be embraced and spread.

Experimental cooking

Exploration and discovery of new foods and cultures is my daily pleasure.

MY DESIGN FOLIO

True design comes from intuition; The kind that speaks from our sixth sense; The kind that crosses over boundaries between design and fine arts.

It yells. It communicates with more than passion. And in return, it creates memories in our hearts that stay with us over the years.

True design is compassionate. It listens. It speaks the voices of our clients. It allows us to come up with novel solutions to vexing problems.

True design is timeless. It never ceases to exist in the hearts of those who are fulfilled with it's creation.


LET'S CONNECT

I'd like to hear your story.